One of the first questions we get asked is: “Should my website be custom-built or made with WordPress?” Both are great options — the right choice just depends on what your business needs.
Custom HTML: fast, lean, and built to rank
A hand-coded site is about as fast and lightweight as the web gets. There’s no bloat, nothing extra loading in the background, and that speed helps with both user experience and local SEO. It’s ideal for businesses that want a polished brochure-style site — your services, your work, and a clear way to get in touch — without needing to change the content often.
WordPress: flexible and easy to manage
WordPress shines when you want to update content yourself. Add blog posts, swap out photos, list new services, or run an online shop — all without touching code. It’s the better fit for businesses that plan to grow their site over time or want to be hands-on.
So which should you choose?
As a rough guide: if you want the fastest possible site and won’t be updating it often, custom HTML is hard to beat. If you want to manage content yourself or sell online, WordPress is the way to go. And if you’re not sure, that’s exactly the kind of thing worth a quick conversation.
Get in touch and we’ll help you pick the right foundation for your business.