Services  /  Local

Google Business Profile Optimisation

The map results are where local jobs are won. Claimed, filled out properly and kept active, your profile can out-earn your website.

What is included

Claim and verify

Including sorting out duplicate or hijacked listings if there are any.

Categories and services

The right primary category and a full service list, the single biggest lever on map rankings.

Service areas set correctly

The counties and towns you actually travel to, defined so you appear in those searches.

Photos and posts

Real job photos, geotagged and added regularly, plus posts that keep the profile active.

Reviews handled

A simple system for asking, and responses written for the good and the awkward ones.

Q&A and insights

Common questions seeded and answered, and monthly numbers on calls, clicks and directions.

Why it works

01

Free, and most people neglect it

Half-finished profiles are the norm. A complete one is an easy advantage.
02

It drives calls directly

Many people ring straight from the map result without ever visiting a website.
03

Reviews are the tiebreaker

When two firms look equal, the one with recent reviews gets the call.
Goes well with

Most projects need two of these, not all eight

Here is what usually pairs with this on a project.
Show up when someone in your area searches for exactly what you do.
Ads, social and email, only where the numbers say it will pay for itself.
A site that looks like the standard of your work and makes it obvious what to do next.